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Related Products

Showcase similar or complementary items on product pages to encourage exploration and increase order value.

Updated over a week ago

The Related Products app displays similar or complementary products on your store’s product pages. This feature encourages customers to explore more options, discover new favorites, and increases your average order value.

Why it works:

Customers often rely on recommendations to discover what they might need next. Related products leverage this behavior by offering tailored suggestions, increasing the chances of additional purchases.

Type:

Multi-campaign

Settings:

  • Show on: On which products to show the app.

    • Specific products

    • Specific product categories

    • All products

  • Products to recommend: Which products to show as related products.

    • In the same category

    • Specific categories

    • Specific products

    • Set in BigCommerce

  • Label: The message to show.

  • Button text: The text in the claim gift button.

  • Redirect on success: Where to redirect after claiming the gift.

    • Stay on the page

    • Go to Cart page

    • Go to Checkout page

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