A/B Testing is an advanced features to test 2 different versions of a campaigns, track metrics and compare them. The goal is to select the version which converts better.
Notice: A/B Testing feature is only available on the Growth plan.
Create an A/B test
From the app sidebar, go to A/B Testing section to open the feature:
The dashboard there shows the list of created tests. To create a new test, click on the button Add new test and select the app you want to test.
In the next screen, you can set the test name, and test options:
Each test has 2 versions: Version A and Version B. You can change the settings for each version.
Save the test when you are done.
Evaluate the test
Once go live, the test is distributed to the visitors, and the app tracks metrics for each version.
To view the metrics, open the test, and go to Analytics tabs:
There you can view the metrics for each test versions.
Create campaigns from a version
After testing, you may want to create a regular campaign from a test version. The app has options to do so in the test:
That is how to use the A/B Testing feature in Crucials.